Capabilities

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Industry Experience

Each Lynx Partner has more than 20 years of marketing research experience that collectively spans a wide variety of industries.

While we would prefer to provide our clients’ names, our policy is to maintain their confidentiality and so we do not provide them here.

Academia

Testing, University and private schools

Apparel

Athletic, men, intimate

Automotive

Dealership, Manufacturers, OEM Suppliers

Consulting

One of the big ones and several smaller independent guys

Consumer packaged goods

Beauty products, chemicals, condiments, OTC Drugs, Salty Snacks, Soft Drinks, Sporting goods, toys

Energy

Local power utilities

Financial services

Credit cards, home financing and money transfer services

Housing

Builder

Media

Ad agency, cable, newspaper, online, sports marketing and the yellow pages

Medical / health care

Medical testing devices, eye care, health care systems, insurance

Restaurant / food service

Chain restaurants and food service providers

Retail

Groceries, discount, big box and electronics

Telecommunications

Local, long distance, wireless and internet access

Technology

Home security, microcomputer components, wireless/wireline telephone handsets, PCs

Travel

Hotels, Airlines and reservations technology

Politics/Policy

US Senate, Think Tank

Something New

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How We Work

Lynx Research has developed a network of experts—each of us focusing on what we do best. This gives Lynx Research the resources of a large company while maintaining the benefits of a boutique firm.

Client-Focus

Responsive to your needs and questions Multi-level ‘client’ relationships

Expertise

Right approach for you, not just ‘what we sell’

Flexibility

Quick turnaround change course mid-project

Capacity

Multiple vendors provides virtually unlimited capacity

Due to our flexible structure and easy going natures, we are the perfect complement to any team.

  • • We have several examples of being good team members with other vendors, where we are either the lead provider or are simply the research provider on a project.
  • • We work well with everyone, from our clients, our clients’ internal clients, our clients’ consultants or another research suppliers.

At Lynx Research, we use a variety of vendors that we have tested over time.

  • We are constantly evaluating new vendors who are bringing us new capabilities.
  • There are cases in which our clients do not approve of a vendor that we might use. We always accept these concerns and use providers that are acceptable.
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Preferred Vendors

At Lynx Research, we use a variety of vendors that we have tested over time. We are constantly evaluating new vendors who are bringing us new capabilities. There are cases in which our clients do not approve of a vendor that we might use. We always accept these concerns and use providers that are acceptable.
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Products

While we are a custom research shop, we have designed research approaches for our clients that we use over and over again:

PEG – Price Elasticity Gauge

Price elasticity gauge combines key components of the Van Westendorp pricing model and gating to develop strong estimates of take rate at price for simple forecasts on a tight budget.

Conjoint-based Yellow Pages rescopes

Most yellow pages companies use shopping pattern studies to determine where to place their directories. We have designed a nifty self-explicated conjoint approach that can help our clients determine directory coverage areas based on consumer or advertiser preferences/needs.

POTA - Point of Truth Analysis

Our intensive qualitative components works with focus group respondents to rebuilt a recent linear experience (we developed the technique studying the auto repair process at a dealership) and has them remember their experience in great detail while making recommendations for improvement.

Customer Satisfaction Comment System

Our approach to customer satisfaction research is focused on doing the most we can with customer comments, making sure that we harvest and analyze the comments customers are making to help your business perform at its best.

Path to Purchase

We’ve developed an ethnography and quantitative research approach designed to explore and quantify the consumer path to purchase on a product or service in which some level of decision making is involved. Our approach has helped our clients fully understand the purchase process and make decisions that improve their sales.

For the most part, we use the tools all researchers use, we just think we are better than most at putting those tools together to get the best research outcomes.

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Types of Research Studies

What do surgeons, woodworkers and sculptors have in common? They rely on highly-specialized sets of tools- the perfect tool for the job can be the difference between “acceptable” and “masterpiece”. And we’re no different.

We start with a rigorous interrogation of your goals and objectives- the more we know, the better able we are to create and customize research perfect for your needs. And while many marketing research companies claim “customized” methodologies, truly customized/specialized research plans can only come from people who have expertise (not just experience) in a wide array of studies.

Here is a sampling of some of our methodology expertise, but know that your truly customized study is just a phone call/email/meeting/snowshoe outing away.

Product Development & Optimization

  • Customer needs identification & assessment
  • Concept evaluation and screening
  • Product testing
  • Pricing, demand & product optimization

Target Market Evaluations

  • Market/customer segmentation
  • Purchase behavior research
  • Profiling studies

Marketing Development & Performance Evaluations

  • Positioning studies
  • Concept testing
  • Direct marketing/promotion evaluations
  • Brand imagery & advertising tracking
  • Brand equity assessments

Product & Service Performance Evaluations

  • Awareness, attitudes & usage studies
  • Customer satisfaction/loyalty studies
  • Market share assessment